The toy lets kids add water to the included powder to create their own realistic snow. The powder makes more than 60 snowballs, letting kids have epic snowball fights outside.
According to Zimpli Kids, consumer reaction has been very positive. The company’s YouTube campaign has reached more than 12 million views in two months.
Zimpli Kids’ other items, Gelli Baff and Slime Baff, have accumulated more than 2 billion views on YouTube since October 2015.