WithinMeNowWithin Me Now is a line of board books and companion plush that represents a group of quirky and cuddly friends, who remind kids that qualities like love, strength, courage, joy, and peace are already inside of them. The stories are inspired by the daily challenges of kids’ lives and lessons learned when using what’s already within.

The first story in the Within Me Now series is about Amber, who realizes that the courage to reach the high rings on the playground has been within her the whole time. The second story is about Rusty, a little boy who goes searching for love all over his house, but Amber uses her courage to remind him that he can find love within himself.

The debut plush and book gift sets begin the journey for the rest of the characters in the series. The Within Me Now team plans to grow their product line to include all five of the Within Me Now plush characters and board books, representing love, courage, joy, strength, and peace.

Toy Backer donations range from $1 to $5,000 and prizes include a set of wall decals, board books, plush dolls, theme song CDs, signed books, and first print copies of the rest of the series. The funds from the campaign will be used for production, manufacturing, and distribution of Within Me Now products.

Users can support Within Me Now at Toybacker.com.