Toys “R” Us has raised more than $5.8 million and collected over 200,000 toys to benefit the Marine Toys for Tots Foundation during its annual nationwide fundraising campaign. During the 2015 campaign, customers also donated new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary locations.
As part of this year’s campaign, Shaquille O’Neal suited up as Shaq-A-Claus to help Toys “R” Us support its partnership with the Marine Toys for Tots Foundation and encourage customers to #PlayItForward, an initiative designed to further spread awareness of the cause and to inspire families to donate. Additionally, hundreds of online shoppers purchased and donated toys featured on The Great Big Shaq-A-Claus Wish List, which were shipped directly to the Marine Toys for Tots Foundation and distributed to children in impoverished communities across the country this holiday season.
As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys”R”Us has raised nearly $48 million and collected more than 4 million toys since the partnership began in 2004.