TIAThe Toy Industry Association (TIA) recently unveiled My TIA, a new web portal that makes it easier for members to manage their TIA profiles and unlock member benefits.

My TIA connects members with on-demand resources that help toy professionals get information, stay connected, and grow their businesses. By logging into My TIA, located on the TIA website’s left-hand navigation bar, members have one-click access to cutting-edge research, free webinars, technical guidance, and more.

Through My TIA, members can create profiles that include job titles and descriptions. These enable TIA to tailor communications, so that members receive information regarding those TIA programs and services that are specifically relevant to their work; customize update preferences including newsletters, PR opportunities, legislative alerts, and more; and track participation, making it easier for members to register for upcoming events, see the committees they serve on, and keep tabs on their donations to the Toy Industry Foundation.

To log into My TIA, members need their TIA username and password (retrievable online). Questions about My TIA or TIA member benefits can be directed to TIA Membership Manager Bernadette Boyle at (646) 454-5585.