Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.
Created by renowned children’s author Enid Blyton in 1949, Noddy follows a little boy and his friends on a series of adventures around the colorful world of Toyland. In the upcoming series, Noddy has a refreshed look and a newly established role as Toyland Detective, in which he will show children how to investigate their world and make discoveries as he looks for clues to mysteries in each episode. Noddy will take audiences on adventures through new lands like the fantastical Fable Fields and the delightful Animal Acres, introducing new characters and locations along the way.
Commissioned by France Television, Noddy, Toyland Detective is produced by Gaumont Animation in association with DreamWorks Animation Television, and is slated to premiere on France 5 in spring 2016. Gaumont Animation will distribute the series in France and French-speaking Europe. DreamWorks Animation owns Noddy and retains additional global distribution rights and manages licensing and merchandising for the property.