The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3

This post was originally written by Ericka Johnson and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.