PeopleToyCoRudy Valenta of People Toy Co., a Japanese company, signed four toy sales representatives for key territories in the U.S.

Ellen Shankman will lead ESP Sales to handle the Northeast Territory of Connecticut, Upstate New York, New Hampshire, Massachusetts, Maine, Vermont, and Rhode Island. Jim and Erin Lynch of Javilyn Sales will oversee the Midwest Territory of Illinois, Wisconsin, Minnesota, and Indiana. Kathleen Milne, principal of Kathleen Milne Co., is charged with the Southwest Territory including California, Arizona, and Hawaii. Betsey Harney of Sugar B Sales will supervise the Pacific Northwest Territory of Oregon, Washington, Indiana, and Arkansas.