Corus Entertainment‘s Nelvana has entered a partnership with Cepia LLC to bring the Zhu Zhu Pets brand back to store shelves, with Nelvana Studio producing a new animated series based upon the property. Nelvana Enterprises will also oversee global merchandising of the brand in conjunction with the distribution of the new series.
In anticipation of the new content, Cepia will be reintroducing the original “fab four” hamster toys. Mr. Squiggles, Pipsqueak, NumNums, and Chunk will all have new features, which will enhance their realistic qualities and add playful personalities. The range will also introduce two new characters: pink and white Jilly and lavender-colored Tulip.