To celebrate the launch of Shopkins Season Three, Moose Toys will reveal a character made entirely out of crystal, Gemma Stone, at the upcoming North American International Toy Fair. Following its appearance, the crystal Shopkin will be auctioned off online later this year, with proceeds benefiting the Toy Industry Foundation.
Shopkins made a huge splash following its summer launch last year, selling 65 million products worldwide. According to The NPD Group, Shopkins was the No. 1 new property in the Playset Themed Figurines/Accessories category for the month of December, the Shopkins 12-Pack was the top-selling item in Playset Themed/Figurines/Accessories category for the month of December, and the No. 5 item for the year.
Season Three will bring more than 140 new characters along with new play sets, including the brand new Scoops Ice Cream Truck play set.