This year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat.
Gund will also introduce products for several new licenses, including character plush for the Studio Ghibli animated movie, Kiki’s Delivery Service; plush and hard goods featuring the web-comic feline, Pusheen, as well as the illustrated world of Beatrix Potter; and classic-style stuffed animals dressed up as DC Comics superheroes Batman, Wonder Woman, Superman, Supergirl, and Robin.
Gund is also expanding its Teacup Puppies, Animal Chatters, and Monsteroos collections, and will be introducing a variety of new teddy bears. The company’s full product line for this year will be on display at the North American International Toy Fair.