Green Toys has launched a #PledgetoPlay campaign to coincide with Earth Month. The company will ask its social and influencer communities and loyal supporters to disconnect from technology for one hour per day and play unplugged with their children and family. The initiative starts with Earth Hour on March 19th and will continue until Earth Day on April 22.
The initiative will live on Green Toys’ Facebook page, and will be supported with online advertising and in-store activations. Families that share their moments of unplugged play on social media using #PledgetoPlay will be entered to win a Green Toys toy chest packed with everything they need to play, including Green Toys newly launched 2016 toys. Ten lucky winners will be chosen throughout the month. To support families with the pledge, Green Toys will be also be sharing tips on how to spend the unplugged hour.