Genius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and the Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price as global master toy partner for the brand.
The new animated series has received interest from broadcast and licensing partners since its debut at MIPJunior in Cannes last year. Fisher-Price will lead the licensing and merchandising program with a broad range of preschool products in the toy category. Genius Brands is developing its global merchandising, licensing, and retail program across all key categories to coincide with the series launch.
Rainbow Rangers is an empowering, exciting, behind-the-curtain peek at the real lives of superheroes—Earth’s First Responders. The series blends fantasy and action-adventure with relatable stories about friendship and saving the environment. The Rainbow Rangers is made up seven girls that are each a different color of the rainbow and possess their own unique personality and powers. They band together to save the day whenever there’s trouble for the people, animals, or natural wonders of the Earth.
The CGI-animated series features strong team of creators from the animated motion picture world, including Rob Minkoff (Disney’s The Lion King), Shane Morris (Disney’s Frozen), Tim Mansfield, and New York Times bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials), who serves as head writer and co-creator. Genius Brands’ chairman and CEO Andy Heyward serves as executive producer, with Disney alum Ruben Aquino creating key designs.