Wooky Entertainment LogoCaisse de dépôt et placement du Québec (CDPQ) has invested $6 million in Wooky Entertainment Inc., a Montreal company specializing in the creation of games and toys intended mainly for the preteen market. The investment is part of CDPQ’s strategy of supporting promising Quebec companies in their growth and international expansions.

Today, Wooky has developed a portfolio of more than 600 products, and is distributed in more than 50 countries to 1,500 retailers, including Wal-Mart, Target, Toys “R” Us, and Tesco. Beyond its presence in the North American and European markets, the company is currently seeking to strengthen its Asia-Pacific presence. Wooky opened its first office in Hong Kong at the beginning of this year.

“We are proud of the confidence CDPQ has shown in Wooky. We were looking for a financial partner with a long-term vision, that clearly understands our growth objectives and can support us in our expansion,” says Kevin Richer, the president and founder of Wooky Entertainment.