Gemmy Industries is well-known for introducing products that go beyond the scope of “novelty” to be considered a “craze.” Remember Big Mouth Billy Bass and Frankie the Fish? Well this new item is a little more refined (i.e. it doesn’t talk). It’s a butterfly in a jar. Now before you get upset, it’s not a real butterfly, it’s pretend. But if you’re sensitive, you still might feel a little bit bad for the trapped butterfly. Don’t try to let it go free, it’s not real! You can enjoy the butterfly’s beauty, without any guilt.

Tap on the jar and the butterfly flutters about. Everyone who walks by my desk has asked, “Is that a real butterfly?” No. It’s not. So stop looking at me like that.

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