Author: Casey Holland

Donna MacNeil Appointed Vice President of Marketing at ChizComm

Donna MacNeil joins the ChizComm Ltd. team as its new vice president of marketing. Her roles in the position go into effect immediately. MacNeil has experience in publishing, toys, and entertainment, and will add new executive leadership to the ChizComm team. Previously she worked at marblemedia, a company joining ChizComm’s roster of entertainment clients. While at marblemedia, MacNeil oversaw marketing and development strategies for television and digital media properties. She worked with companies such as Disney, Corus Entertainment, TVO, and The Jim Henson Co. She has also previously worked as the senior director communications and promotional marketing for Spin...

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Moose Games to Launch New Fidget Game

Moose Games, an extension of Moose Toys, is set to launch Flipside, a new game to keep with the fidget toys trend. Flipslide is a hand-held electronic pattern and color memorization game. The twist and slide feature makes it so players can compete against themselves and each other. Players must flip, slide, and match the colored cubes with corresponding lights to win. The game includes multiple modes, such as Speed Mode, Level Mode, Memory Mode, and Multiplayer Mode. It will be available at U.S. retailers nationwide in...

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World of Dance, Zuru Partner to #UnleashSummer Fun

Zuru and World of Dance partnered to create content that promotes Zuru’s Bunch O Balloons water balloons as a summer activity. The program includes multiple styles of marketing, including user-generated content, events that feature the dance community using Bunch O Balloons, and a sponsorship of the World of Dance summer events in the U.S. Bunch O Balloons are self-tying and biodegradable water balloons that allow users to fill and tie 100 water balloons in less than 60 seconds. This month saw the kickoff of the #UnleashSummer Challenge on Instagram, which features World of Dance influencers creating dance moves and tricks that incorporate Bunch O Balloons. Others who participate in the challenge have the chance to earn World of Dance and Bunch O Balloons prizes. The grand prize includes an all-expenses paid, VIP trip to the World of Dance Finals in Pasadena, Calif. Those who win first and second place prizes earn Bunch O Balloons and World of Dance products. The campaign reached more than 2 million people within the first days of its launch. Bunch O Balloons is also an official sponsor of all World of Dance U.S. summer events. Other summer events include a World of Dance Pool Party and the second annual World of Dance Picnic, and both will incorporate Bunch O...

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Warner Bros. Releases Lego Marvel Super Heroes 2 Trailer

Warner Bros. Interactive Entertainment released the announcement trailer for Lego Marvel Super Heroes 2 coming out later this year. The trailer included appearances from a multitude of Marvel heroes and villains from various eras and realities. Characters who appear in the trailer include Groot, Rocket Raccoon, Green Goblin, Spider-Gwen, Spider-Man Noir, Captain America, the Hulk, Hawkeye, Thor, Kang the Conqueror, Iron Man, Ms. Marvel, and Doctor Strange. The characters are shown fighting throughout the world of Chronopolis, an open hub that includes Marvel settings such as New York City in 2099 and Sakaar. The game is a sequel to Lego Marvel Super Heroes. It will be available Nov. 14 on PlayStation 4, Xbox One, and PC, and will also be released for Nintendo Switch this...

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Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

Hasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers. The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies. Guests can interact with different characters while they partake in a variety of missions, or get behind the wheel of different Transformers. The first center will debut in Shanghai this summer before expanding to other cities in China through the next five years. DMG and S2BN are also in the process of developing a Transformers Live...

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