Author: Ali Mierzejewski

Scholastic Releases Third Volume of Storybook Treasures DVDs

Following the first two installments in the Scholastic Storybook Treasures’ My First Collection DVD series comes another DVD set for preschoolers and their families: My First Collection: Volume 3 Featuring Chicken Little. Featuring 12 stories on three discs, the set includes three new stories: “Chicken Little,” “Scaredy Squirrel,” and “Katie Loves the Kittens.” The three DVDs in My First Collection: Volume 3 include Scholastic’s innovative, read-along function and features narrators such as Sean Hayes, John Lithgow, and Randy Travis. The set will be on sale June 12 for $24.95, with the individual DVDs priced at $12.95 each. For more information on other Scholastic Storybook Treasures, visit New Kideo’s website or Facebook page. This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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Retailers Leverage Tablets to Elevate Brand

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly large share of their web revenue. According to the State of Retailing Online 2012 survey, which surveyed 59 companies and was conducted by Shop.org/Forrester Research Inc. (NASDAQ: FORR), 49 percent of retailers say their average order value via a tablet is now higher than traditional web sales, while nearly 28 percent of retailers say they are seeing about the same average order value from tablets. According to the survey, tablet and smartphone sales, as a percent of retailers’ total web sales in 2011, were 3.2 percent and 1.5 percent, respectively. Eight in 10 retailers say search and email are the top two drivers of a company’s web traffic from either a smartphone or tablet. Additionally, retailers surveyed report that, on average, 20 percent of emails opened in a given campaign are opened on a mobile device. Seventy-five percent say they now offer customers QR codes and other barcode scanning options. While mid-size retailers rely more heavily on mobile email optimization, QR codes rank as the leading mobile marketing tool for companies with less than $10 million and more than $100 million in annual online sales. Retailers are still adjusting to the sea of change that mobile is having on consumer shopping behavior and retailers’...

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Introducing Thinking Putty!

Thinking Putty is a high-quality bouncing, stretching putty enhanced with different colors and effects. It can be shaped, snapped together, and torn apart in an unlimited ways to relieve boredom and stress, exercise, and just have fun! This toy can go from your desktop to school to your car, making it the perfect gift for adults and kids alike. Three of the newest versions include Crystal Clears ($14.95), Super Magnetic ($14.95), and Putty Creatures ($12), which comes with a pair of large creature eyes, allowing users to create unlimited creatures. This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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SoapTime Makes Washing Hands Fun and Educational

SoapTime‘s SmartBase delivers an entertaining and educational sink-side experience for kids with the use of lights, music, and fun facts. By pushing down on the soap dispenser, SmartBase provides 20 seconds of entertaining and educational content unique to each theme of SoapTime bottles. It encourages healthy habits by teaching kids the proper 20-second wash time set by the U.S. Center for Disease Control and Prevention. Visit SoapTime’s website for more information. This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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