Author: Ali Mierzejewski

Care Bears Want Fans to #ShareYourCare

In a new online campaign, the Care Bears are asking fans to share their care (via the hashtag, #ShareYourCare) and post videos telling the Care Bears how they make the world a better place by showing how they love, care, share, and help others every day. The #ShareYourCare contest will award winners with pre-paid Care Bears-branded Mastercards and themed merchandise. From May 4 to 31, participants can enter the challenge by uploading 15 to 30 second videos to, and using hashtag #ShareYourCare. Videos should identify how Care Bears fans share their care, based on four themes: Love, Care, Share, and Help. Here is an example of NYC sharing its care: Each week, one video will be chosen and the winner awarded a $500 pre-paid Care Bears-branded Mastercard and prize pack. Videos will be judged on the following criteria: Originality Best use of Care Bears brand Best use of Love, Care, Share, or Help theme Most charitable “Awwhhh factor” From June 1 to 7, fans will be able to vote on the four weekly winning videos to determine the video that will be selected as the grand prize winner. This winner will be announced on June 8 via social media and receive a $1,000 pre-paid Care Bears-branded MasterCard. In addition to viewing submissions on, fans can find highlights of the #ShareYourCare video challenge on all of the Care...

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COMMENTARY: This Year’s Dinosaur Toys Extend Beyond Jurassic World

There’s no denying that Jurassic World and its Indominus Rex roared into the North American International Toy Fair in a big way this year. There are figures and role play and plush (oh, my!) and so much more inspired by the upcoming film—and they’re all really exciting. But, as a big prehistoric fanatic myself, I was excited to see that dinosaurs themselves were quite trendy this year (Finally! The world is catching on!), even if they won’t be appearing in a major motion picture later this spring. Zoomer Dino—Jester (Spin Master) The very popular—and TOTY Award-winning—Zoomer Dino gets a class clown makeover this year as Jester. Jester is a goofy, silly, brightly colored, and all around fun robotic pet that likes to play pranks, and—of course—make fart noises. He’s really super cute and perfect for kids looking for a prehistoric pet that isn’t quite as ferocious as the others out there on the market. And who wouldn’t want a dinosaur as a pet? Domesticated animals that aren’t currently extinct is SO ’90s. Sand Glove Dinosaur (HABA) Let the imaginative play begin! This flexible dinosaur skull toy is perfect for open-ended role play. It has a hinged jaw feature that allows it to double as a digging tool. Kids can take their dinos on fun excavation adventures, digging up fossils and more in the sand. Dig down into the sand, let the...

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COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order: Play All Day Elmo (Playskool) Every year, Hasbro’s Playskool line introduces a new Elmo—and this year’s might be our favorite one yet! Play All Day Elmo...

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Cepia Announces Return of the ZhuZhu Pets Brand

At the North American International Toy Fair, Cepia announced the return of the ZhuZhu Pets brand this fall with new toys, including the magical Amazing Zhus. ZhuZhu Pets was such a must-have holiday hit in 2009 online that marketer Ebay created a heat map just to track the global phenomenon and TIME named it as one of the top 100 toys of all time. The new ZhuZhu Pets toys have embroidered eyes and chubby cheeks, but still have classic features such as birthmark symbols or silly personalities, just like the original ZhuZhu. The launch consists of eight furry friends, including some...

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Laser Pegs’ iStory Animation Teams Up with DQ Entertainment for New TV Series

iStory Animation Studios, a spin-off of Laser Pegs Ventures LLC, announced that it signed an agreement with DQ Entertainment International to produce a 52-episode Peg Heads CGI-animated series that will be proposed to international broadcasters. The characters will also be available as a line of toys that are compatible with other Laser Pegs building sets. Jeffrey Scott, a four-time Emmy Award-winning writer, will write the storyline that is based on three characters created by Laser Pegs and iStory founder Jon Capriola. These three characters endeavor to “Light Up” the world with their plug-and-play illuminated body parts and add-on accessories....

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